Divide and Conquer
Personal challenges are one of the few things that you don’t have to share with anyone else. We could’ve just tried to convince you that finishing this entire cookie alone was a good idea…but that would’ve been too easy. It’s a cookie not a personal challenge.
To bring this idea to life, we redesigned the logo, transforming it into a handshake where the two ends connect. It’s more than just a logo, it’s a statement. This cookie is about bringing people together. To “Divide & Conquer.™”